We are delighted to introduce this new brand manual, which reflects an important Initiative. One way or another, our verbal and visual messages will always convey an idea of Makmur Group to the business world that we are served. The idea can be dim or clear, scattered or unified, false or true to what we are at our best. We are convinced that when our messages reinforce each other – when all parts successfully speak for the whole – the idea they convey can be a powerful force supporting our aspirations for Makmur Group. And we believe that this manual can help all of us strengthen that idea by striving to meet high standards of quality, consistency, and focus as we tell the Makmur Group story.